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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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How Customers Think: Essential Insights into the Mind of the Market
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Authenticity: What Consumers Really Want
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The Experience Economy: Work Is Theater & Every Business a Stage
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Managing the Customer Experience: Turning customers into advocates (Financial Times Series)
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Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
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Field Guide for the Experience Economy
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Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
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Priceless: Turning Ordinary Products into Extraordinary Experiences
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Markets of One: Creating Customer-Unique Value through Mass Customization
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Building Great Customer Experiences
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Welcome to the Experience Economy
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There's No Business That's Not Show Business: Marketing in an Experience Culture (Financial Times Prentice Hall Books)
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Mass Customization: The New Frontier in Business Competition
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How to Use Google: The 30 Most Important Tips, Hacks and Tricks
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Making Mass Customization Work
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Experiential Marketing : How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands
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The Four Faces of Mass Customization
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