Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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The Brand Gap: Expanded Edition
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Zag: The Number One Strategy of High-Performance Brands
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How Customers Think: Essential Insights into the Mind of the Market
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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The 22 Immutable Laws of Branding
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Brands and Branding (The Economist Series)
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Lovemarks: The Future Beyond Brands
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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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Brand Royalty: How the World's Top 100 Brands Thrive & Survive
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
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Lovemarks: The Future Beyond Brands
Author: Kevin Roberts
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Lovemarks: The Future Beyond Brands
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Managing Brand Equity
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Positioning: The Battle for Your Mind
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Storytelling: Branding in Practice
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Brandscendence: Three Essential Elements of Enduring Brands
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Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
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Brand Hijack: Marketing Without Marketing
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Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
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The Power of Cult Branding: How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too!)
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The Production of Culture: Media and the Urban Arts (Feminist Perspective on Communication)
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The Culting of Brands: When Customers Become True Believers
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The Culting of Brands : Turn Your Customers into True Believers
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Building Brands and Believers: How to Connect with Consumers Using Archetypes
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Brand Hijack : Marketing Without Marketing
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
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