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Marketing Metrics: 50+ Metrics Every Executive Should Master
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The Product Managers Handbook, 3E
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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Developing Products in Half the Time: New Rules, New Tools, 2nd Edition
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New Product Management
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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality
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The PDMA Handbook of New Product Development, Second Edition
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Portfolio Management for New Products
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New Products Management (Mcgraw Hill/Irwin Series in Marketing)
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The PDMA ToolBook 1 for New Product Development
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New Products Management
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The Market Research Toolbox: A Concise Guide for Beginners Second Edition
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The Market Research Toolbox: A Concise Guide for Beginners
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Successful Project Management: A Step-by-Step Approach with Practical Examples, 3rd Edition
Author: Milton D. Rosenau
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Successful Project Management: A Step-by-Step Approach with Practical Examples
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Teams: Structure, Process, Culture, and Politics
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change Series)
Author: Clayton M. Christensen
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