All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Author: Seth Godin
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
Author: Marti Barletta
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
Author: Pamela Danziger
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Author: Paul Nunes
Manufacturer: Harvard Business School Press
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Eveolution: The Eight Truths of Marketing to Women
Author: Faith Popcorn
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The Power of the Purse: How Smart Businesses Are Adapting to the World's Most Important Consumers-Women
Author: Fara Warner
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Don't Think Pink: What Really Makes Women Buy -- and How to Increase Your Share of This Crucial Market
Author: Lisa Johnson
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Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
Author: Mary Lou Quinlan
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PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Author: Marti Barletta
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BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
Author: Mary Brown
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A Clear Eye for Branding
Author: Tom Asacker
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Marketing to Moms: Getting Your Share of the Trillion-Dollar Market
Author: Maria T. Bailey
Manufacturer: Prima Lifestyles
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment
Author: Marti Barletta
Manufacturer: Kaplan Business
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The Kids Market: Myths and Realities
Author: James U. McNeal
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Dickless Marketing: Smart Marketing to Women Online
Author: Yvonne Divita
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Creating Ever-Cool: A Marketer`s Guide to a Kid`s Heart
Author: Gene Del Vecchio
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Marketing to the New Super Consumer: Mom & Kid
Author: Timothy Coffey
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Designing for Children
Author: Catharine Fishel
Manufacturer: Rockport Publishers
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The Mom Factor: What Really Drives Where We Shop, Eat, and Play
Author: Nora Lee
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The Great Tween Buying Machine: Capturing Your Share of the Multi-Billion-Dollar Tween Market
Author: David Siegel
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Pocketbook Power: How to Reach the Hearts and Minds of Today's Most Coveted Consumer - Women
Author: Bernice Kanner
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Eveolution: The Eight Truths of Marketing to Women
Author: Faith Popcorn
Manufacturer: Hyperion
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