The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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The Black Swan: The Impact of the Highly Improbable
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
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Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
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Blink: The Power of Thinking Without Thinking
Author: Malcolm Gladwell
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Purple Cow: Transform Your Business by Being Remarkable
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The Blind Side: Evolution of a Game
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Word of Mouth Marketing: How Smart Companies Get People Talking
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Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
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Winning
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The World Is Flat: A Brief History of the Twenty-first Century
Author: Thomas L. Friedman
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Top 20 - Business & Investing
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The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
Manufacturer: Back Bay Books
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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The 22 Immutable Laws of Branding
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The Google Story
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Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport
Author: Barbara Smit
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Authenticity: What Consumers Really Want
Author: II Pine
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Author: John Battelle
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The Case for Israel
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Why People Die by Suicide
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What We Knew: Terror, Mass Murder, and Everyday Life in Nazi Germany: An Oral History
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
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A History Of The World In Six Glasses
Author: Tom Standage
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Author: John Battelle
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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The Wal-Mart Effect: How the World`s Most Powerful Company Really Works--and How It`s Transforming the American Economy
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Outsourcing America: What's Behind Our National Crisis and How We Can Reclaim American Jobs
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Brand Royalty: How the Worlds Top 100 Brands Thrive & Survive
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The Billion Dollar Molecule: One Company's Quest for the Perfect Drug
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
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A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
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Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!
Author: Jon Spoelstra
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The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade
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Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar & Co.
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Buzzmarketing: Get People to Talk About Your Stuff
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What Einstein Told His Cook 2: The Sequel: Further Adventures in Kitchen Science
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Guide to Minerals, Rocks and Fossils (Firefly Pocket series)
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Diseases and Human Evolution
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Sex Sells!: The Media`s Journey From Repression To Obsession
Author: Rodger Streitmatter
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Ice to the Eskimos: How to Market a Product Nobody Wants
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In Their Time: The Greatest Business Leaders of the Twentieth Century
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Global Warming: The Complete Briefing
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The American Congress: The Building of Democracy
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Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age
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Swoosh: Unauthorized Story of Nike and the Men Who Played There, The
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Treasure Hunt: Inside the Mind of the New Consumer
Author: Michael J. Silverstein
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Sports, Inc.: 100 Years of Sports Business
Author: Phil Schaaf
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
Author: John Battelle
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Now I Can Die in Peace: How ESPN`s Sports Guy Found Salvation, with a Little Help From Nomar, Pedro, Shawshank, and the 2004 Red Sox
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Generation Rx: How Prescription Drugs Are Altering American Lives, Minds, and Bodies
Author: Greg Critser
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Sports Illustrated: Great Baseball Writing
Author: Editors of Sports Illustrated
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The Design of Things to Come: How Ordinary People Create Extraordinary Products
Author: Craig M. Vogel
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Fun Is Good: How To Create Joy & Passion in Your Workplace & Career
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The Ultimate Guide to Sports Marketing
Author: Stedman Graham
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And a Time to Die: How American Hospitals Shape the End of Life
Author: Sharon R. Kaufman
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Sports Marketing: A Strategic Perspective
Author: Matthew Shank
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Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar & Co.
Author: Gary Erickson
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The Trader Joe's Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomenon
Author: Len Lewis
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The Cambridge Dictionary of Human Biology and Evolution
Author: Larry L. Mai
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Treasure Hunt: Inside the Mind of the New Consumer
Author: Michael J. Silverstein
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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
Author: Matt Haig
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The Copycat Effect: How the Media and Popular Culture Trigger the Mayhem in Tomorrow`s Headlines
Author: Loren Coleman
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The Case of Terri Schiavo: Ethics at the End of Life
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Welcome to the Genome: A User's Guide to the Genetic Past, Present, and Future
Author: Rob DeSalle
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Fun Is Good: How To Create Joy & Passion in Your Workplace & Career
Author: Mike Veeck
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Brand Hijack : Marketing Without Marketing
Author: Alex Wipperfurth
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Breaking Into Baseball
Author: Jean Hastings Ardell
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Career Opportunities in the Sports Industry, Third Edition
Author: Shelly Field
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Arthur Miller: A Playwright's Life and Works
Author: Enoch Brater
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The Proteus Effect: Stem Cells and Their Promise for Medicine
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Living Brands: Collaboration + Innovation = Customer Fascination
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Food Culture in Mexico (Food Culture around the World)
Author: Janet Long-Solis
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Why Some Companies Emerge Stronger and Better from a Crisis: 7 Essential Lessons for Surviving Disaster
Author: Ian I. Mitroff
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Latino Culture: A Dynamic Force In The Changing American Workplace
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Inside the Minds of Mass Murderers: Why They Kill
Author: Katherine Ramsland
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Dress and Globalisation (Studies in Design)
Author: Margaret Maynard
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On the Ball: What You Can Learn About Business From America's Sports Leaders
Author: David M. Carter
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Downsizing Prisons: How to Reduce Crime and End Mass Incarceration
Author: Michael Jacobson
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Unwelcome and Unlawful: Sexual Harassment in the American Workplace
Author: Raymond F. Gregory
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Al-Jazeera: The Inside Story Of The Arab News Channel That Is Challenging The West
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Altering American Consciousness: The History of Alcohol and Drug Use in the United States, 1800-2000
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Working in a 24/7 Economy: Challenges for American Families
Author: Harriet B. Presser
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Food Culture in Italy (Food Culture around the World)
Author: Fabio Parasecoli
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When in Rome or Rio or Riyadh: Cultural Q & A's for Successful Business Behavior Around the World
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Fighting for Time: Shifting Boundaries of Work and Social Life
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The Future of the Family
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Over the Edge: How the Pursuit of Youth by Marketers and the Media Has Changed American Culture
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The Life and Death of Smallpox
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Business Confronts Terrorism: Risks and Responses
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Assisted Suicide and the Right to Die: The Interface of Social Science, Public Policy, and Medical Ethics
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Profiling and Criminal Justice in America: A Reference Handbook (Contemporary World Issues)
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Cults (Contemporary World Issues)
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