Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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The 22 Immutable Laws of Branding
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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Brands and Branding (The Economist Series)
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Emotional Branding: The New Paradigm for Connecting Brands to People
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The Dictionary of Brand
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Advertising Account Planning: A Practical Guide
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Cutting Edge Advertising II
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Luxury Fashion Branding: Trends, Tactics, Techniques
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How Brands Become Icons: The Principles of Cultural Branding
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One Great Insight Is Worth a Thousand Good Ideas: An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
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The Lovemarks Effect: Winning in the Consumer Revolution
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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The Cult of the Luxury Brand: Inside Asia's Love Affair With Luxury
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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Brandscendence: Three Essential Elements of Enduring Brands
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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity)
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Fashion Brands: Branding Style from Armani to Zara
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Advertising Account Planning: A Practical Guide
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
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First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
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And a Time to Die: How American Hospitals Shape the End of Life
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Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
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Brand America: The Mother of All Brands (Great Brand Stories series)
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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
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The Culting of Brands: When Customers Become True Believers
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Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market
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The Cult of Personality: How Personality Tests Are Leading Us to Miseducate Our Children, Mismanage Our Companies, and Misunderstand Ourselves
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The Pursuit of Fairness: A History of Affirmative Action
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The Affluent Consumer: Marketing and Selling the Luxury Lifestyle
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Religion and the Death Penalty: A Call for Reckoning
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Up Against the Retail Giants: Targeting Weaknesses - Gaining an Edge
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The Culting of Brands : Turn Your Customers into True Believers
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Al-Jazeera: The Inside Story Of The Arab News Channel That Is Challenging The West
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Why Some Companies Emerge Stronger and Better from a Crisis: 7 Essential Lessons for Surviving Disaster
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When in Rome or Rio or Riyadh: Cultural Q & A's for Successful Business Behavior Around the World
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How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
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The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
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The American Congress: The Building of Democracy
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The Visionary Package
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Over the Edge: How the Pursuit of Youth by Marketers and the Media Has Changed American Culture
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Big Brands Big Trouble: Lessons Learned the Hard Way
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Why Shakespeare: An Introduction To The Playwright`s Art
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Big Brands, Big Trouble: Lessons Learned the Hard Way
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