Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author: W. Chan Kim
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
Author: Clayton M. Christensen
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Product Strategy for High Technology Companies
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The Product Managers Handbook, 3E
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Author: Robert G. Cooper
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Designing for Interaction: Creating Smart Applications and Clever Devices (VOICES)
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Portfolio Management for New Products
Author: Robert G. Cooper
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Developing Products in Half the Time: New Rules, New Tools, 2nd Edition
Author: Preston G. Smith
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New Product Development For Dummies (For Dummies (Business & Personal Finance))
Author: Ph.D, CEO Robin Karol
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Design and Management Service Processes: Keeping Customers for Life (Engineering Process Improvement Series)
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New Service Development and Innovation in the New Economy
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The Product Manager's Handbook : The Complete Product Management Resource
Author: Linda Gorchels
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The PDMA Handbook of New Product Development, Second Edition
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The PDMA ToolBook 2 for New Product Development
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The Product Manager's Field Guide : Practical Tools, Exercises, and Resources for Improved Product Management
Author: Linda Gorchels
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Market Leadership Strategies for Service Companies
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Product Leadership Pathways to Profitable Innovation Second Edition
Author: Robert G. Cooper
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Competing in a Service Economy: How to Create a Competitive Advantage Through Service Development and Innovation
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The PDMA ToolBook 1 for New Product Development
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Product Leadership: Creating And Launching Superior New Products
Author: Robert G. Cooper
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The PDMA ToolBook 3 for New Product Development (Product Development and Management ToolBooks)
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Service Innovation: Organizational Responses to Technological Opportunities & Market Imperatives (Series on Technology Management)
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