Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The Goal: A Process of Ongoing Improvement
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The Innovator's Dilemma: The Revolutionary Book that Will Change the Way You Do Business (Collins Business Essentials)
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The Innovator's Solution: Creating and Sustaining Successful Growth
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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New Product Development For Dummies (For Dummies (Business & Personal Finance))
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Making Innovation Work: How to Manage It, Measure It, and Profit from It
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Product Strategy for High Technology Companies
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Developing Products in Half the Time: New Rules, New Tools, 2nd Edition
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Portfolio Management for New Products
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New Products Management (Mcgraw Hill/Irwin Series in Marketing)
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New Product Launch: 10 Proven Strategies
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Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality
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Open Innovation: The New Imperative for Creating and Profiting from Technology
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Product Development for the Service Sector: Lessons from Market Leaders
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The Marketing Game! (with student CD ROM)
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Customer-centric Product Definition: The Key to Great Product Development
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The PDMA Handbook of New Product Development, Second Edition
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Next Generation Product Development : How to Increase Productivity, Cut Costs, and Reduce Cycle Times
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How Industries Evolve: Principles for Achieving and Sustaining Superior Performance
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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
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The PDMA ToolBook 1 for New Product Development
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The PDMA ToolBook 2 for New Product Development
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The PDMA ToolBook 3 for New Product Development (Product Development and Management ToolBooks)
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Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
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Product Leadership: Creating And Launching Superior New Products
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Product Leadership: Creating and Launching Superior New Products
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The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change Series)
Author: Clayton M. Christensen
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