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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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The 22 Immutable Laws of Branding
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Positioning: The Battle for Your Mind
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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